BURBERRY X TFL - Concept

CONCEPT OVERVIEW Inspired by Kirkby Design’s iconic Underground collection and Burberry’s reimagined British identity, this concept transforms a decommissioned London Underground carriage into an immersive Burberry experience. “Heritage in Motion” celebrates movement, craftsmanship and British design through a modern, tactile space that blurs the lines between fashion, culture, and travel.

TOOLS + TECHNIQUES

Creative Thinking | Concept Design | AI

THE VISION

Reinterpreting Burberry’s signature check and outerwear heritage within a transport-inspired installation, the carriage becomes a moving gallery, a luxury concept store, intimate runway space or curated brand activation in Central London. The design fuses Burberry’s modern craftsmanship with the raw industrial charm of the Tube, turning nostalgia into a sensory, social experience.

SPATIAL APPROACH

Every element pays homage to British craft and materiality:

- Upholstery inspired by vintage Underground seating, reimagined in Burberry check.

- Brass fittings, wood paneling and leather accents nod to classic London design.

- Integrated displays for tailoring, accessories and archival pieces invite tactile interaction.

- Curated lighting and scent bring warmth and exclusivity to the urban setting.

PURPOSE

The project explores how luxury fashion can intersect with public heritage, reclaiming the everyday commute as a space of design, storytelling and connection.