Drawing on using bean cans from the recent pandemic to create at-home weights, I thought this would be a great way for Heinz to get involved in gym day and present themselves as a healthy option from can to product consumption.
A trendy collaboration with a market leader fussy to create greater interest in the natural deodorant space.
Playing on the name of my favourite perfume, 'Alien', I thought this was a fun way to advertise it.
